As a web designer, you may fail to realize it at times but the footer region is essentially one of the most important aspects of a web design. However, it is also safe to say that most of the times it is also one of the most ignored aspects when designing the website. Any good web design company worth their salt will agree to the fact that a well designed footer can create an immense amount of impact but often designers end up giving way too much time in designing the perfect header and sidebar that the footer region fails to get its share of importance that is much deserved. If you have been doing so all along, it is time that you tweak your practices slightly so as to take your web design notches higher by designing the perfect footer region for your clients. Given below are some essential tips that will make sure that you design the footer in compliance with the rest of the elements of the web design.
1. Make sure to include logos in your footer:
Many designers may confuse this for the logo of their company. While you can always use the logo that is used in the header in the footer region as well, there are certain other logos that also need to form part of the lower region of the web design. This stands true particularly if you are designing a website for ecommerce purposes. Usually, people still do possess a certain amount of fear in their minds when it comes to shopping online and divulging their personal banking information. However, if you include the logos of all the participating companies that ensure the security of your transactions, your website visitors will feel more secure, thus cranking up the credibility of your website. One of the most popular examples is websites using logos of PayPal and McAfee and the likes in the footer region of a website.
2. Do not add too much information in the footer region:
Usually, web designers get the impression that the more content they repeat in the footer region, better are the chances that the audiences will retain the information for a longer period of time. While this may seem correct to you, it is anything but. As a rule of thumb, only the most vital content must be repeated in the footer region. This may include some important posts that you would like to highlight. If you are designing a website for a business or a company, the best thing that you can do is include the services that the company offers or a link that takes the visitors to the company’s portfolios and the likes. If you stuff each and every aspect of your content in the footer, it will only make it look more cluttered.
3. Use ample space:
Essentially, you may want to include a number of links and content in the footer region for better audience retention; however, doing it the right way is also equally important. Different sections of content within the footer must be divided in a way that they look separated instead of one big chunk of text that may look way too cluttered. This rule is a must when working with a web design company.
4. A sentence on Copyright is a must:
You can end the footer with a copyright line; however, if you can think out of the box, you can even consider placing the copyright sentence before the footer region begins. However, including this one simple line that will protect all of your hard work is an absolute must.