Enterprise SEO is the pinnacle of SEO consulting services. Having enterprise clients is the dream of every search engine optimization company while in-house SEO professionals dream of leading enterprise SEO projects.
However, it is not that easy to transition from practicing “normal SEO” to the enterprise level. For one, there is a mandatory shift from an execution mindset to a strategic one. This means that instead of thinking about SEO tactics, you need to take control of strategy.
Further, organizations who engage in enterprise SEO have different teams responsible for the different facets of online marketing and your job is to effectively communicate with these teams and orchestrate these seemingly disparate teams in achieving a common SEO goal. As such, soft skills such as effective communications are tantamount to success.
Below are more tips on how you can run successful enterprise SEO campaigns.
Don’t Be an SEO Know-it-All
Clients will assume that as a search engine optimization company offering enterprise SEO solutions, you would know everything and anything in your field. The fact is, it is impossible even for the most adept SEO professional to know every bit and parcel of SEO knowledge out there, especially because this industry is constantly evolving.
To be successful in enterprise SEO consulting services, you have to accept the fact you are not a walking knowledge database and when your client comes to you asking for a piece of information you don’t know yet, don’t be afraid to tell them that you’ll get back to them ASAP. It’s better to provide the correct information later on than giving the wrong information now.
Prepare to Be More Professionally Altruistic
Everyone needs affirmation every once in a while, but as an enterprise search engine optimization company, you have to be ready to pass on the credit to others. Remember, you are trying to persuade different internal stakeholders in your clients’ organizations to incorporate SEO into their operations. One way to do this is by giving praises and making them look good in their company. You know you orchestrated everything and deserve every bit of credit there is, but it would have been next to impossible for you to have done this without their buy in. So, be prepared to give up the spotlight for others.
Learning to Cooperate with Internal Stakeholders Who Don’t See the Value of SEO
Say, you’re working with a Fortune 500 client and coordinating with the different department heads that ideally, should incorporate SEO in their strategy and execution. You cannot be too aggressive when talking with the for example, the head of the Public Relations department. It’s a basic rule of human relationship. You have to charm them first and get on their good side before you can campaign for your SEO cause.
Conduct Trainings and Provide Documentations of Resource Materials
As the main provider of SEO consulting services in your organization or for your clients, you have to anticipate that not everyone is as well versed in search engine optimization as you are. Given this fact, you have to be prepared to give trainings to the concerned stakeholders and demonstrate to them how SEO practices could be easily integrated into their day-to-day tasks.
Lastly, you need to provide these stakeholders with documented resource materials such as cheat sheets, videos and slides that they can easily use as guides.
Nowhere to Go But Up
Go big or go home – this mantra also applies to SEO. For a search engine optimization company, there’s really no way to go but up and forward and enterprise SEO is the pinnacle of the industry. Follow these tips and your success in enterprise SEO will be one step closer.