Snakebytez https://www.snakebytez.com Blogging, Online Marketing, Social Media, Technology and internet news Fri, 15 Nov 2019 09:42:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.2 Options For Handling SEO https://www.snakebytez.com/options-for-handling-seo https://www.snakebytez.com/options-for-handling-seo#respond Mon, 28 Jan 2019 23:59:32 +0000 http://www.snakebytez.com/?p=15637   When dealing with SEO, you have a lot of work cut out for you. For one thing, you are going to have to work at it for months or even years before your efforts have any type of effect. Then if you plan to do all of the work on your own, you are […]

Options For Handling SEO appeared first on Snakebytez.”

]]>
 

Options-For-Handling-SEO
Options-For-Handling-SEO

When dealing with SEO, you have a lot of work cut out for you. For one thing, you are going to have to work at it for months or even years before your efforts have any type of effect. Then if you plan to do all of the work on your own, you are going to have to look at all of the other aspects of marketing that you are going to have to take care of. Each of them are going to require a bit of time if you do it all on your own. While there are certain ways you can reduce the amount of time spent on providing optimized content, you may still find yourself overwhelmed with the process as a whole. However, a lot of money and effort has gone into your website. You are going to have to find ways to gain traffic.

An Alternative To Providing Your Own SEO

One of the things that you can do is consider getting some extra help with SEO. There are a lot of companies around that are willing to help with the optimization of your site. They are also very experienced in the process. Therefore, they will help you rank a lot more quickly than others. It can be fairly easy to find some cutting edge SEO firms.

What SEO Companies Can Help With

One of the reasons that an SEO company is worth considering is that SEO is one of those activities that require a lot of work. There is a lot more to SEO than just providing content with strategically placed keywords. Search engines look at a ton of factors when ranking a site. Among the factors it looks at are the:

  • backlinks
  • site loading times
  • relevance to the keyword

SEO companies are here to help you with the various tasks of SEO. You can decide on the type of optimization you are good at and comfortable with. Then you can give the rest of the content to SEO companies. You can also decide on whether or not you are going to use a page that is going to lead people to your site such as a landing page. Of course, you are going to have to find the SEO company that is really effective at providing you with the help that you are seeking so that you can focus on all of the other aspects of optimization that you are comfortable with. With the combined efforts, you will gain a lot more traffic and a lot more sales.

The Importance of Traffic

The whole point of building a website is to gain traffic to your site. If you are getting tons of traffic, then you are likely going to be selling products or services. However, one thing that you need to recognize is that not all sources of traffic are equal. There are certain sources of traffic that have the lowest conversions. The traffic that you should aim for is the traffic that you would get from search engines with the keywords that are relevant to your niche.

Skillful SEO

When it comes to applying good SEO, you have to apply it to the whole site. It should not start and stop with keywords. Your whole point is to provide valuable content. At the same time, you want to make sure that your site is easy to navigate. Visitors to your site want to be able to find what they need easily. Even high traffic web pages are going to lose visitors if it is cluttered and hard to navigate. As a result, the traffic might die down because of the reputation.

In order for SEO to be truly effective and online marketing to be successful, it is important to think through every aspect of online marketing. This includes the parts of the job that you can handle and the parts of the job that you are going to have to seek help for. When it comes to online marketing, having a plan and being organized can take you a lot further.

Options For Handling SEO appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/options-for-handling-seo/feed 0
Smart Assistants – the Next Stage of the (R)evolution? https://www.snakebytez.com/smart-assistants-revolution https://www.snakebytez.com/smart-assistants-revolution#respond Wed, 22 Aug 2018 13:23:51 +0000 http://www.snakebytez.com/?p=15186 Smart Assistants is one of the topics of the moment, which is not only a major concern for the developer community but also for the internet scene. For some, the topic of voice is the next big flop for Beacons, Second Life and QR codes, for others the unstoppable “Next Big Thing”. Let’s take a closer look. […]

Smart Assistants – the Next Stage of the (R)evolution? appeared first on Snakebytez.”

]]>
Smart Assistants is one of the topics of the moment, which is not only a major concern for the developer community but also for the internet scene. For some, the topic of voice is the next big flop for Beacons, Second Life and QR codes, for others the unstoppable “Next Big Thing”. Let’s take a closer look.

smart-assistants

Why Smart Assistants?

Over the past few years, there have been new technological developments. Every decade has changed the way computer technology and society at last. While character mode set the tone in the early 1970s, the GUI (Graphical User Interface) was added in the 1980s. In the 1990s, the World Wide Web ushered in the next stage of evolution, and in the 2000s, the Mobile Web took the lead as the next revolutionary milestone. For some years, the VUI (Voice User Interface) has arrived, and thus we are at the beginning of the next revolution.

But is it just the desire of a young industry to be the father of thought? Or is there more to it than that?

It is worth looking into the past of film history to answer this question. By the end of the sixties, a computer named HAL 9000 could be controlled by voice in the movie “2001: A Space Odyssey”. At about the same time, Captain Kirk and his crew were talking to the on-board computer in Star Trek. And in the eighties, the “Knight Rider” David Hasselhoff could even speak with KITT, a sports car with artificial intelligence. In all the examples slumbered the vision to be able to steer and control the computer technology with the human voice. At that time, these were still fantasies of alien science fiction writers. But only now is the technology ready to make the visions of the time real.

Admitted, the first voice applications are nice, but are there really a new revolution in voice-controlled guessing games?

Let’s be honest, the first websites were not much more than a long text desert that could be linked to each other via hyperlinks. At some point, the texts were enhanced by images and dynamic content. The first smartphone apps had also largely the usefulness of broken cardboard boxes. The same is happening right now when it comes to Smart Assistants like Amazon Alexa, Google Assistant or Apple’s Siri. Simply structured Alexa skills with low utility value currently occupy the largest space. Even large companies start with rather mixed and poorly thought-out voice applications.

Use cases for Smart assistants

I am personally convinced that this is not the case. While the children naturally grow up with touchscreens since the smartphone boom, the current generation is quite stunned by a CD player and wonders why it does not react to speech commands. Smart Assistants will also be a chance for the older generation not to break contact with the outside world. For those who are not as mobile as they used to be or can not see well, voice control can be a real blessing.
Here are a few thoughts on how concrete use cases, apart from guessing games, fact skills or the addition of milk to the shopping list could look like:

    • Even today, the supply of news and entertainment media such as music or radio plays via voice assistants works very well. The market for voice games is on the rise, not least since the release of the echo buttons for Alexa. Interactive games for one or more people are becoming increasingly popular, but also require more imagination from users and developers, since weak ideas can no longer be concealed by opulent graphics.
    • Among other things, Ford and BMW are working on the Alexa integration in their latest models. Thus, the driver is not only supported in the drive and the operation of his car, but he can supply on demand specifically with the desired information or music, without having to take a hand off the steering wheel. In addition, there is also a great opportunity to curb the bad habit of the driver’s nervous tapping on the smartphone sustainably. Thus, a Smart Assistant can also lead to more safety on the road.
  • At work, Smart Assistants will make things easier for the oil-engrossed auto mechanic to reorder spare parts they need urgently during repairs, or for digital voice assistants to deliver the latest sales figures in a meeting. Although the smart business is still in its infancy, Amazon has already created the technical and infrastructural basis for this.
  • Last but not least, voice commerce is still in its infancy. From the one ridiculed, from the other hyped into the sky, especially here lies the truth somewhere in the middle. The sale of regularly needed products such as cat food, toilet paper or printer ink will surely be dominated by Amazon itself. On the other hand, probably only a few users will buy some sneakers, a car or a wall unit with spoken information. Nevertheless, Voice Commerce offers many starting points in terms of service and product advice, which in combination with a classic web shop can indirectly lead to greater customer satisfaction and sales. Interactive shopping consultants can let the user make a pre-selection, which leads him through a deliberate media break to a tailor-made selection.

UX with Voice

But until the Smart Assistants play the same role in our private and professional life as smartphones today, there is still a long way to go. Designing and developing a speech application is something completely different than a website or smartphone app. Nobody wants to read dozens of flight offers or hundreds of product hits from Alexa. The rule of thumb is that the human mind can only decide between three variants it belongs to, while in a visual representation it can capture many more options.
Thus, the Smart Assistants have to perform a filter function in many areas.

Another important difference is controlling a voice application as opposed to a website or app. While the click on a simple OK button on a display can be processed quite clearly, we have to be able to intercept many different variants in a speech application. Everyone speaks differently, some are eloquent, others monosyllabic. Between a confirming OK and “Yes, exactly, I want these green sneakers right now” there are big differences.

In addition, voice designers and developers must always be prepared for the unexpected. If you can not properly respond to the user’s “yes” answer to the question, “Do you want to order pizza or pasta?”, You will have to reap much frustration or rephrase the wrong question. If the user still responds to the same question with “12 o’clock” and the speech application cannot handle this, it will be very difficult. While in a web application or app, certain processes can be made linear, we can not rely on the user actually following our process in a language application.

Another problem is the content. Anyone who believes that he can only read his existing blog posts or product data by the voice of Alexa or the Google Assistant unadjusted, is on the wrong track. What works visually does not usually work purely linguistically. A product name like “Men’s Straight Fit Leg Jeans Pants (W34 / L34)” may well work in one presentation. However, anyone who only hears the product name will have difficulty grasping what has been said.

To stay with Alexa: Most of the skills are pretty simple. You ask the skill to do something, and it answers with the weather, a joke or more or less interesting information. Few skills are truly interactive, engage in dialogue with the user, and also offer different ways of using them. The greatest potential lies in interactive skills that help users make things easier or entertain. And that can quickly become very complex.

Monetization and Marketing

When it comes to monetization, a lot has happened in the past. Although all Alexa skills are still free to use on Amazon and advertising within Alexa skills must comply with very strict requirements. For example, it is not allowed to use Alexa’s voice for advertising. This has already broken the neck of some market participants who had built on interactive advertising with Alexa.

Nevertheless, there are different approaches to how companies can, for example, monetize their Alexa skills. On the one hand, successful skills are remunerated directly by Amazon. This can be a lucrative additional business for individual developers or smaller agencies. However, this is not a plannable future model. More interesting is the opportunity already created by Amazon in the USA to pay directly for products or services via in-store purchases. This creates the basis for the purchase of media products or additional content and features by the user.

Furthermore, well-made voice applications can also contribute to brand care or user generation and thus lead to indirect monetization. Well-thought-out voice applications enhance a company’s image, while quick-launching voice applications and mee-too skills can be more damaging to the image. Even big, well-known companies are not immune to bad performance and users dissatisfied with negative reviews. Businesses should, therefore, think in detail and not rob them of their opportunities through quick shots.

Conclusion

The topic of Smart Assistants or New German Voice is still at the beginning and is laughed at because of mixed previous implementations. Nevertheless, digital language assistants have come to stay. The visions, some of which are half a century old, can today be put into practice on the basis of modern technologies.
But the road is rocky and should not be taken lightly. However, the creative possibilities in the future are limited only by our imagination.

Smart Assistants – the Next Stage of the (R)evolution? appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/smart-assistants-revolution/feed 0
Hackers Hijack Hundreds of Instagram Accounts https://www.snakebytez.com/instagram-accounts-hacked https://www.snakebytez.com/instagram-accounts-hacked#respond Wed, 15 Aug 2018 17:49:54 +0000 http://www.snakebytez.com/?p=15102 Hacks reporting on Instagram accounts has risen massively over the past few days. The platform still remains overcast. The fact that accounts are hacked is not something new on Instagram nor anywhere else on the internet. So far, however, the hacking was often limited to really big accounts. Recently, however, a growing number of users with smaller numbers […]

Hackers Hijack Hundreds of Instagram Accounts appeared first on Snakebytez.”

]]>
Hacks reporting on Instagram accounts has risen massively over the past few days. The platform still remains overcast.

instagram-hacked

The fact that accounts are hacked is not something new on Instagram nor anywhere else on the internet. So far, however, the hacking was often limited to really big accounts. Recently, however, a growing number of users with smaller numbers of followers are reporting that their accounts have been hacked – and all are united in a similar approach.

Massive increase in messages about account hacks

As Mashable reported on Tuesday, Twitter’s and Instagram tweets piling up on hacks. In the past week alone, there were more than 5,000 tweets of nearly 900 accounts – in July, however, only about 40 tweets were dropped on the topic. In addition to the increase in tweets on the topic. There are numerous reports on Reddit and Google Trends shows peaks on “Instagram hacked” in the past few days.

The Instagrammer notice the hack only when they open the app and suddenly logged out. When you try to log in, you will be notified that the username does not exist. Looking at the account itself, they quickly realize that both the handle and the profile picture have been exchanged. Also, links to Facebook accounts, the e-mail addresses, and telephone numbers, ie any contact addresses, have e-mail addresses accounts instagram has been replaced. What the hacked accounts have in common is that the new e-mail addresses all lead to Russian providers.

Instagram has said it has not seen a surge in hack yet, but the many tweets speak a different language. Now the Facebook subsidiary has today responded and asks users via Twitter to have been hacked on suspicion to follow the instructions.

However, many affected users are not satisfied with this “help”. Because unlike Google, they receive no e-mail, for example, when someone from a new computer logs in or changes are made. Also, the troubleshooting steps outlined above cannot be followed if the accounts have already been hacked and their contact details changed, because then they will lose access. The linked standard steps are actually not very helpful and the picture also draws the many retweets. More useful, however, should be the tip of Twitter User Momica, which indicates that the report on the desktop version should be sent instead of the app.

Security issue and troubleshooting issues 

Still, there seems to be a massive security problem on the platform right now. Although many sufferers did not activate them, the two-factor authentication seems to ignore the whole thing. The note Momica works well only if the e-mail address after the hack is still the same. The opinion of the platform should also satisfy only a few:

We work hard to provide the Instagram community with a safe and secure experience. They have compromised, so they have come to terms with their claims.

Because as simple as the procedure sounds here, it is not in reality. While they try to work through the tutorial and the reporting, the users usually remain on a baffled post. “The maze did Instagram sends you on to get your account back is laughable and leads to broken/dead links and emails from robots Which lead nowhere,” said another user, whose Instagram account was also hacked.

How the hackers gain access to the accounts or whether it is a coordinated attack, is currently not clear. Mashable, however, could make common ground among the hacked accounts: So their avatars and handles were exchanged by Disney or Pixar characters and erased the Bio‘s. The e-mail addresses are now all from Russian providers. In contrast to the usual procedure, however, the existing pictures and videos are not deleted and no new ones are posted – only the access is made impossible by changing the contact information.

Have you been hacked too? Leave us a comment or contact the author!

Hackers Hijack Hundreds of Instagram Accounts appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/instagram-accounts-hacked/feed 0
What is Marketing Intelligence? https://www.snakebytez.com/marketing-intelligence https://www.snakebytez.com/marketing-intelligence#respond Tue, 14 Aug 2018 13:15:04 +0000 http://www.snakebytez.com/?p=15090 A definition of marketing intelligence and the requirements of modern marketing intelligence solutions. It has long been rumored that in marketing today unimaginable amounts of data are generated. To illustrate the following statistics are quoted:  Google processes over 40,000 search queries every second. That’s 3.46 million searches a day and unimaginable 1.2 billion Google searches a year. Also, in […]

What is Marketing Intelligence? appeared first on Snakebytez.”

]]>
A definition of marketing intelligence and the requirements of modern marketing intelligence solutions.

marketing-intelligence

It has long been rumored that in marketing today unimaginable amounts of data are generated. To illustrate the following statistics are quoted:  Google processes over 40,000 search queries every second. That’s 3.46 million searches a day and unimaginable 1.2 billion Google searches a year. Also, in the past two years as much data has been generated in the whole of human history like never before.

But the problem is not just that there is so much data in marketing. Marketing data is often distributed across many different tools and systems, often in isolation. In addition, the MarTech environment is extremely dynamic, with new technologies and applications coming to market and entering the marketing departments. When this issue is then transferred to multinationals with different lines of business and brands, it quickly becomes apparent what the challenge is. This is where Marketing Intelligence comes in. This discipline is primarily about giving marketing decision makers real insight and helping them make informed decisions. The fragmented data is automatically merged

With marketing intelligence, marketing departments can regain control and access, analyze and analyze all data, regardless of system boundaries, and use it daily for data-driven decision-making. Previously complex data integration, modeling, and insight processes can be largely automated with advanced marketing intelligence platforms. With the ability to spend most of their time analyzing the data rather than preparing the data, the marketing department is much easier to master its new mission, which is to become the growth engine of the company.

Definition “Marketing Intelligence”

Marketing Intelligence refers to the integrated process of merging all distributed marketing data, their standardization for the purpose of comprehensive data analysis and their evaluation on the basis of predefined parameters. This way, the success of marketing activities can be comprehensively calculated and the achievement of growth targets by channel, target market or customer segment becomes measurable.

Earlier, there were dedicated marketing intelligence platforms for this purpose, most of these tasks were outside of marketing. Partially conducted by external analysts, they primarily used rigid, self-contained BI (Business Intelligence) platforms. However, these had their problems with the inherent fast pace of marketing data, especially with the explosive growth of the MarTech applications used and the concomitant creation of new data silos in marketing.

Modern Marketing Intelligence

Modern marketing thrives on being able to act quickly. In order to do so, the data-based answers to all questions must be available at any time and, if possible, in real time at the touch of a button. Marketers need a single point of contact for all information and insights, so they can make an overall smart decision to optimize the customer journey. The prerequisite for this is the integration of all distributed data and the ability to merge the data within the central database so that they can be correlated and evaluated. In addition, the reference system must be flexible enough to integrate new data sources in minutes (rather than months).

The high complexity of the marketing data coupled with the need to react quickly made a smarter approach necessary. With Marketing Intelligence, it is marketing itself that has full responsibility for its own data, its evaluation, and the resulting decisions. Each marketing intelligence solution must, therefore, be able to fulfill the following requirements catalog:

  • It must be a platform designed specifically for use in marketing to consolidate and unify all data so that marketers can act on a data-driven basis.
  • The platform must be able to easily integrate all marketing, media, sales and customer data into one central reference database.
  • The solution of your choice should be able to organize data automatically, eg by region, campaign, the advertising motif used, etc.
  • Make sure that the solution gives you the opportunity to map your desired KPIs and metrics.
  • Beyond the mere presentation of data, the solution should also support your decision making, promote collaboration within the marketing organization, and provide automation capabilities.
  • Ultimately, you need to make sure the solution supports your departmental goals, optimizes campaign performance, maximizes advertising impact, fosters customer loyalty, and contributes to brand health.
  • And it has to be agile enough to be able to map future innovations flexibly and to always answer new questions.

Marketing Intelligence aims to give control back to marketing. Technology is a means to that end and helps bring order to the jungle of marketing data. Advances in artificial intelligence (AI), machine learning, and technology embedded marketing expertise enable marketers to control all of their data. Data-based marketing is becoming as easy as that.

If a marketing intelligence solution meets the catalog of requirements described above, marketers can work in a new way: reporting, at any time at the touch of a button; Optimization, based on centralized, consistent KPIs that are used for any marketing decision; a central reference database for the SEO Manager as well as for the Marketing Data Analyst and the CMO.

What is Marketing Intelligence? appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/marketing-intelligence/feed 0
Landing Page SEO – A Smart Optimization Guide (Important Factors) https://www.snakebytez.com/landing-page-seo https://www.snakebytez.com/landing-page-seo#respond Sun, 12 Aug 2018 16:01:38 +0000 http://www.snakebytez.com/?p=15060 Measuring and analyzing the performance of a landing page SEO can be frustrating at times. Especially if you pay attention to the wrong data and metrics. An analysis and effective landing page SEO is so important! Because the more information you have about the performance of a website, the more targeted you can adapt all online marketing strategies – and attract more traffic, more visitors […]

Landing Page SEO – A Smart Optimization Guide (Important Factors) appeared first on Snakebytez.”

]]>
Measuring and analyzing the performance of a landing page SEO can be frustrating at times. Especially if you pay attention to the wrong data and metrics. An analysis and effective landing page SEO is so important! Because the more information you have about the performance of a website, the more targeted you can adapt all online marketing strategies – and attract more traffic, more visitors and potential customers to your website.

landing-page-optimization

  • But what makes efficient landing page SEO?
  • What do you have to consider and which criteria are important?

 Landing Page SEO Definition and What to Remember

A landing page in online marketing refers to a web page that serves as the entry point for a website (or a specific area of a website) and attracts visitors. Google AdWords defines two criteria for high-quality landing pages:

  • Relevant, useful and original content
  • Promoting transparency and trustworthiness of a websitewhat-is-a-landing-page

According to Google AdWords, effective landing pages rely on quality instead of quantity – and ideally focus on a maximum of two overall goals:

Landing Page SEO:

  • Landing pages focus on an excellent search engine ranking to generate traffic (“click-through“) and/or lead generation and conversion rate: landing pages are used to convert leads and a specific action that the reader should take (“Lead capture”  ).

First, decide on one of the goals before pursuing both goals at the same time. Start best with landing page SEO or “click-through websites”. In retrospect, you can still optimize your landing page for a higher conversion rate. When you’re done with landing page SEO, you’ll automatically have more traffic. You’ll see, the user behavior of your landing page will increase significantly.

So what do you have to consider for efficient landing page SEO? There are many possible answers to that. Most importantly, your landing page is informative and helps the reader discover or learn something. In other words, Landing Page SEO is all about:

  1.  valuable content
  2. useful resources

Less is about product placement or selling something. Of course, if the content is right, you can still use your SEO landing page for marketing purposes, such as content marketing or storytelling marketing .

The following criteria should fulfill a good landing page SEO:

  • The site is filled with added value for the reader
  • It is not expected in the first instance that the reader buys something from the site
  • The page contains editorial links
  • No upselling. The call-to-action leads to another landing page. For example: “Learn more about XYZ” here and not “Buy Now Offer XYZ”

The following goals should be kept in mind when optimizing your landing page SEO:

    • Reduction of the bounce rateThis increases/decreases if visitors to the landing page do not visit any other pages on your website
    • Increase the retention time of the readers. The longer readers stay on your page, the higher the chance they will consume your content. That’s why Landing Page Design is so important. This increases the likelihood that readers will react to your call-to-actions – and click on your offer.
    • Increase the click-through rate (CTR) from the search results. Increasing your traffic will bring more visitors, increasing the chance of qualified leads and customer growth.

How to check your landing page for SEO

report-tracking-guy

With the following 4 steps, you can check your landing page SEO:

  1. Set Destination URLs
    Track Your Landing Pages Tracking domains is the foundation of any SEO strategy because it provides you with lots of valuable information about the potential for optimization. Choose the URL you want to optimize and use an analysis tool of your choice (eg Google Analytics ).
  2. Check keywords
    Are your landing pages ranked for the right keywords? Do the keywords match the topic of your page? An analysis of the competitors can also make sense here.
  3. Check the page performance
    Here, it is important to capture the overall performance of the long pages. For example: How much traffic does it generate? How many qualified leads do you get and how high is the bounce rate?
  4. Check Meta Tags
    The metadata plays an important role for Landing Page SEO. Check: Do the titles and descriptions comply with Google’s guidelines? Do you have a call-to-action?

If you have looked at these criteria, you will have a pretty accurate impression of whether your landing page SEO is optimized or if there is still a need for action. If this is the case, then in the following section you will learn how to make your landing page SEO successful.

In 7 easy steps: How to optimize your landing page SEO

Step 1: Know your keywords

Before you can optimize your landing page, you should know your keywords (“keywords”). This can be both individual words (eg “advertising agency”) as well as so-called long-tail keywords or short sentences (eg ” SEO agencies in Florida”). Take enough time to find the ideal keywords for your landing page and especially your target audience . Because without the right keywords every website is doomed to failure. Now have a short brainstorming session and write down possible keywords for your landing page. The more good keywords Google finds on your page, the better it gets rated. Conversely, your positioning on Google will then go up, so you can achieve a good ranking.

Check your ideas on Google, Bing, Yahoo & Co.

  • What are they showing you?
  • Do you get many hits?
  • Are there any websites similar to your landing page?

If not, you may want to reconsider your keywords. Unless you’ve just found a truly unique niche, most people have a different opinion on search terms on the Internet. Did you receive any relevant suggestions from the search engines? Add them to your list.

Now let’s go into detail. Choose appropriate tools, such as:

  • the Google AdWords Keyword Planner,
  • SEMrush,
  • KWFinder
  • Wordtracker

Feed them with the words from your list. This will give you additional suggestions and lots of useful information on how many times a particular keyword was searched. Choose the words that will produce the best results and save them in descending order.

Now decide a keyword that best reflects the topic of your landing page and at the same time is at the top of your list. This will be your main keyword and the other top 5 keywords from your list will be your additional keywords.

The keyword research can be quite expensive, but is actually one of the most important step in SEO online marketing and search engine optimization. The good news: as soon as this step is done, the next steps go much faster. The hardest part of search engine optimization is now done.

Step 2: Title Tags: The first impression counts

The first impression also counts in digital life. How do you make the best impression? With the right title tags of search engine optimization. For Bots and the Google Crawler, the title tags are like first getting to know each other or handshaking for the first time. You have a maximum of 70 characters and each one of them has to sit. So that this initial contact is positive, you should not be shy and integrate your main keyword in any case in your title. So the bots immediately recognize what the topic of your landing page is. If there is still some space left, you can also try to add additional keywords.

  • Try not to use 65 characters anymore
  • 70 is still in the frame, but not optimal
  • When you get a good first impression, you can stand out better from the competition
  • Your positioning in the market will be increased.

Step 3: Meta descriptions – your figurehead

Meta tags are often neglected. They are so important and act as your free figurehead on the search results page (also SERPs: “Search Engine Results Page”). These are short snippets of content that appear in search results, usually just below the title and your URL. A crisp and attractive description can set you apart from the competition here.

The rule of thumb: KISS – K eep I t S hort and S imple! Give your landing topic, stay between 150 and 160 characters, use your main keyword and conclude with a convincing call-to-action. The goal: to formulate your meta description so that users can not help but click on your pages.

Step 4: Optimize your URL

A good landing page URL includes your main keyword is the icing on the cake – and is positively rewarded by any search engine. If your main keyword is too long, choose a shorter keyword for the URL (if available and still possible). Too long a URL will be dubious and worsen the user experience. This is not in the sense of landing page SEO. An attractive URL is an important criterion for users. After all, they want to consult a trusting page about their search query.

Step 5: Attention! With a perfect headline

good title screams, “Read me!” And catches the eye. An excellent title does the same and at the same time pleases search engine crawlers. Again, your main keyword belongs in the title. Bots and crawlers then treat the landing page headline as a signal that this particular page is relevant to the keyword found in it.

Tip: Remember that your main title should always be placed in H1 HTML tags. 

Step 6: Content, Content, Content!

The search engine bots love to read. In fact, they need words to work at all. Your main focus when writing for the landing page should always be to get the user to act and present yourself as an expert (content marketing) – but at the same time incorporate your relevant keywords into the text. Try a keyword density of 2-3%. The text must be both appealing for the target audience, but also well translated for your SEO. It can be described as the model of a win-win function. Both parties, both you and the publisher of a landing page as well as your target audience must have added value.

You have to offer the users something that makes them aware of you. What added value you achieve on your side / with your brand? With which offer are the users active? What offer can you offer your target audience that other companies may not be able to offer? You, in turn, have to see that users become paying customers. And that goes above all with good content marketing.

It is important: It is not enough if you prepare your content well. For content marketing, it is especially important that you constantly optimize your landing page. That’s the only way Google recognizes that you’re working on your page and always classifies it as a good landing page. In addition, the top keywords change again and again. This is completely normal. Even trends change year by year. Imagine the optimization as a race. You have to overtake your opponents/competitors. Try to get the best out of you (your page) and you will reach the goal with a good result.

Remember: Constant optimization of your site is the Alpha & Omega in content marketing to be successful in the online marketplace.

Tip: Search engines can still recognize ideal images. You have to help them to recognize and classify your pictures. How does it work? With the alt attribute and IMG HTML tag: Fill in the images on your landing page with short descriptions containing your keyword (s).  Unless you do not describe your pictures, Google considers this point negative again. So that does not happen, describe each of your pictures best directly. It’s easy and fast – Google will not be able to expose your landing page to that point.

Bonus Step: Trade the Success of Your Landing Page SEO in Real Time

Not necessary, but very useful: Evaluate the success of your landing page SEO and your marketing strategy regularly. How good is your conversion rate and how you can optimize your conversion rate? How do you best stand out from the competition?

Watch out for general trends and trends on your site, not just your Google index and Google ranking. Key an eye on the user behavior, such as the bounce rate, CTR (Click Through Rate), the traffic and the ratio of clicks. Therefore, our tip: always consider the ranking of your landing pages in the context of the data of Google Analytics and the Google Search Console, So use the behavior of your users and vote your page on it. Do not arbitrarily change your page. Take a close look at the user behavior and start with the points, for example, where the traffic is particularly high. So you not only follow the general trends but above all those of your target group.

The ideal landing page SEO checklist

Check the following landing page SEO checklist to make sure your landing pages meet all the important points:

SEO-Checklist

Landing page address

  • The URL contains the main keyword
  • Hyphens and underscores are used in the URL
  • The URL is SEO friendly and not too long
  • The URL is not blocked by robots.txt or XML sitemaps

metadata

  • The title tag contains the main keyword (and ideally starts with it)
  • The title tag is unique and will not be repeated in the content/website
  • The title tag has a maximum of 70 characters (and ideally 65)
  • The meta description contains the main keyword
  • The meta description has less than 165 characters
  • The meta tag is unique and will not be repeated on the domain
  • The meta tag includes a call-to-action

Textual content

  • H1 tag uses keywords
  • The main keyword comes in 2-3% of the content
  • The text is divided into different paragraphs and H2 tags
  • H2 tags use keywords

Pictures and video files

  • All images and videos used have SEO friendly filenames
  • All pictures have old tags
  • At least one image uses multiple keywords in the alt tag
  • At least one image uses keywords in the file name

code

  • Little or no CSS and JavaScript
  • W3C markup
  • Canonical Tag is used correctly or not used
  • Website is listed on sitemap.xml and sitemap.html

Other :

  • The website targets a maximum of 1-3 similar keywords
  • Website / Company has a social media presence
  • Website is divisible with social media
  • The website has internal backlinks with keywords

Landing Page SEO – A Smart Optimization Guide (Important Factors) appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/landing-page-seo/feed 0
10 Clever Answers to Stupid Interview Questions https://www.snakebytez.com/clever-answers-stupid-interview-questions https://www.snakebytez.com/clever-answers-stupid-interview-questions#respond Fri, 10 Aug 2018 17:38:12 +0000 http://www.snakebytez.com/?p=15048 Some people fundamentally doubt the purpose of job interviews. Is it really possible to determine within a couple of hours whether a candidate is the right one for the job? Participants in job interviews often wonder about the meaning of many surprise questions asked. Some appear superficial, others weird and some even stupid. Nevertheless, employers often pursue a profound […]

10 Clever Answers to Stupid Interview Questions appeared first on Snakebytez.”

]]>
Some people fundamentally doubt the purpose of job interviews. Is it really possible to determine within a couple of hours whether a candidate is the right one for the job? Participants in job interviews often wonder about the meaning of many surprise questions asked. Some appear superficial, others weird and some even stupid. Nevertheless, employers often pursue a profound meaning with these questions, which does not always immediately open up to the applicant.

confused-interview-answers

“Employers want to find out how someone is really ticking and how he deals with issues he could not prepare for,” says career coach Andrew Pullman of People Risk Solutions, who used to work in HR at Dresdner Bank. “They want to see the personality and not the profile.”

1. “Where do you see yourself in five years?”

With the stormy conditions in the investment banking world, there is hardly an intelligent answer to this stupid question. Everything is possible: Maybe you will be replaced by the colleague and desperately trying to get somewhere else. But the truth is not always the best answer. Indeed, with this question, the interviewers want to know if you are seriously thinking about your future career, thinking long term, and whether your plans are in line with those of the company.

The answer should address both roles and responsibilities as well as your personal and professional development. The answer should show that you realistically assess the uncertainties of the future, that you want to stay with the company and consider it a great platform, ‘There are a number of options that interest me in the long term, namely X, Y and Z.’

2. “How would you describe yourself in three words”

“Ambitious”, “team player”, “results-oriented”, “innovative”, “problem solver” – you probably only think of such platitudes at first.

“Employers want an answer that is peppered with tangible examples. Anyone with some job interview experience will ask them two or three times immediately, “warns Pullman. “Imagine something out of the ordinary – perhaps how to drive yourself and others beyond the anticipated. Indicate that you are detail-oriented, is also OK. Then you should prepare relevant examples. ”

3. “Tell us about yourself”

An alternative is: “Lead me through your CV”. Of course, you should not rattle down the individual stages of your resume, but emphasize your successes.

Use this question to identify your achievements and expertise. Do not waste your interlocutors’ time by explaining your CV in detail. Many only have a short attention span and will switch off early – especially if you start from the beginning and tell a long and complicated story. With a longer career, it makes sense to start in the middle or at an important turning point. ”

4. What did you earn at your last job?

This is a particularly stupid (and nasty) questions. Because most applicants feel compelled to answer, but actually know that it does not concern a potential new employer at all.

The salary so far does not allow any conclusions to be drawn about their own value as employees. Recommended answer:

“When looking for a job I’m looking at jobs with an annual salary of around  $50,000. Does that also correspond to your salary range? “

5. What is your greatest weakness?

These strength-weakness issues can be quite annoying. Everyone involved knows that candidates are stinging their strengths and adding features to the weaknesses that can ultimately be interpreted as strengths. After all, the HR manager is not your therapist – so your real weaknesses don’t affect them much.

It is therefore recommended that the question is taken either with humor and with something like “chocolate!” Or reverse  the direction of the question:

“In the past, my weaknesses pretty much unsettled me, but by now I’ve come to the realization that I should instead focus on my strengths – such as technical writing and instruction design.”

6. “What does your dream job look like?”

This question is most often used at the end of a job interview to screen out candidates who see the job as an intermediate only, a better chance. This question also provides information about too much or too little ambition.

We want to get an idea of your expectations and make sure your goals match our offering. If, for example, you have the ambition to lead a team of eg 30 people and the job can never offer such a thing, then there is a problem. Basically, it’s about the informal discussion of your career ambitions and how it can help you.

In a sense, it is a mutual exchange. The easiest way to avoid stumbling here is to do a thorough research on the job in question. Ask during the interview process about career development opportunities and growing responsibilities.

7. “How many people fit in a subway wagon?” Or “How many bricks does the Empire State build?”

confused-interview-candidate

Brain teasers have lost some importance since Google banished them from their competitions. But Pullman is still asking investment banks such questions – especially in their entry-level programs. These questions appear at first glance as a serious challenge to your mental abilities. Candidates can also prepare well for this.

You need to show how you think, how to handle a few data points and logically link them, and how to reach a conclusion. You can also prepare for such questions by playing through some of them and knowing that it’s never about the solution, but about the thinking process itself.

8. “How would your colleagues describe you?”

No, this does not provide an opportunity to advertise yourself as a team player or to skate about his soft skills. Speaking about his own achievements in the third person requires modesty.

Focus on characteristics and competencies that are relevant and demonstrate how indispensable you are. Your answer should match the position for which you were invited to the interview. For example, building a long productive relationship is much more important to an older banker than a young associate who depends on energy and teamwork. If you cite such examples, then you should also prepare to illustrate them. Without context, they are of no importance.

9. “Why did you leave your current employer?”

Cancellations are no longer a shame. Rather, you should use the answer to show that you have chosen a decent retirement.

It is always best to cite several reasons. If one reason is not convincing, then maybe the other. Just one example: ‘There have been a number of layoffs and I’ve been worried about my job security. My way to work was also long and I had to spend a lot of time traveling. I feel that as a waste of time. I would also like to take on more responsibility and in the current situation, this will hardly be possible given the cost savings and job reductions. ”

10. “They were stranded on an empty island and could only take three things with them. What would you choose? “

The correct answer to this stupid question is not: “A six-pack of cold beer, sun cream, a good book and definitely not my wife.” Again, it does not depend on the answer. Rather, employers want to gain insight into your personality.

There are three goals – all of which are about the candidate’s assessment: you need to show that you are smart, have good judgment, and can use both right away.

 

10 Clever Answers to Stupid Interview Questions appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/clever-answers-stupid-interview-questions/feed 0
When Work Makes You Sick: 10 Symptoms That Your Job Puts Your Health at Risk https://www.snakebytez.com/health-risk-jobs https://www.snakebytez.com/health-risk-jobs#respond Wed, 08 Aug 2018 03:30:12 +0000 http://www.snakebytez.com/?p=15020 Back pain, anxiety or unhealthy stress – there are many medical conditions that are due to working conditions or decisions. While most of us see their jobs as fortunate and successful, they do not live exclusively for him. Nevertheless, we spend most of our day working – sometimes with negative effects on our health. Nicole Fallon Taylor, […]

When Work Makes You Sick: 10 Symptoms That Your Job Puts Your Health at Risk appeared first on Snakebytez.”

]]>
Back pain, anxiety or unhealthy stress – there are many medical conditions that are due to working conditions or decisions.

job-stress

While most of us see their jobs as fortunate and successful, they do not live exclusively for him. Nevertheless, we spend most of our day working – sometimes with negative effects on our health. Nicole Fallon Taylor, media, culture and communications expert, has put together ten reasons why your job makes you sick.

1. Desk work is poison for your back

Not surprisingly: The constant sitting around the desk is poison for the spine. Chronic back pain is the result in about two-thirds of all office stallions and mares. Even the bent legs, the hands when working with keyboard and mouse as well as the eyes when working frequently on the monitor can react with pain. If you do not take care of yourself here, you may end up with chronic illnesses or even lasting damage. It only helps: take a walk in the lunch break instead of in the canteen, take a regular five-minute break and, for example, bounce on your feet or grab the office dog and do a spin.

2. Your mailbox promotes stress and anxiety disorders

You sometimes confuse an e-mail with instant messaging and respond to any contact at any time and immediately? This means constant stress and tension for your body. Both are popular ingredients for anxiety disorders because you are constantly in a “fight or flight” mode. Therefore: breathe deeply, make out the mailbox and do other things first. If you only check your emails twice a day, you’re more productive anyway.

3. Your office is your home

Did you see Steven King’s “Shining”? As the spinning author repeatedly typed in his typewriter: “All work and no play makes Jack a dull boy.” If you do not spend your free time, your psyche screams for help – and that can also be expressed physically. For example, your heart attack risk can increase significantly. We do not want to talk about burnout and depression at this point.

4. Working through the breaks makes you unhappy

Breaks are legally yours. Especially in stressful office situations, however, many refrain from this well-earned work break. Temporary contracts and the fear of not being kept busy often cause one or the other to sacrifice their lunchtime for work every day of the week. You will not be happy with that, as a survey from the USA showed. And let me tell you, it does not improve your chances of taking over. Fewest bosses see it working when they’re on a break – and most of them prefer a good work outcome anyway. However, you can not deliver this, if you never begrudge, just recharge your batteries.

5. You stay in a job that you hate

“Main work!”, So the thought of most people. This is understandable given the current tense labor market, rising rents and cost of living, and the social status associated with well-regulated work. But if you go to work every morning with a stomachache and just hate your job, then you endanger your health. Because if you can not identify with the company you work in, the only thing that drives you is the money. This, in turn, puts you in a perceived or actual dependency and puts you under strong, emotional pressure. Therefore, keep an eye out for job hunting and start working only where you can identify with the company.

6. Long work journeys spoil your mood

The Employment Agency believes commuting distances of two and a half hours a day are reasonable – that’s more than one hour each way. In the process, American scientists found that even a journey of more than 20 minutes increases a person’s burnout risk. It gets worse at 35 minutes each way. Accordingly, long pendulum paths are so much harmful to health. If you end up in a traffic jam or if the train decides to go on strike once more, the mood is finally in the basement.

7. Your job makes you sick – no job but also

Long-term unemployment are typical triggers for depression. Anxiety about the future, financial worries, a sinking social status, shame – these are all triggers for serious mental illnesses. Long-term unemployed are those who have been without a permanent job for a year or more, unless maternity leave, self-employment or similar are involved. lie in between. One year is a long time, because most people find their situation unbearable after only 25 weeks. That’s just half the time. If you are experiencing prolonged unemployment, it can help you find a volunteer job to help your psyche. Maybe you also start with your own project, for example, a blog. Whatever gives you a task helps you not to slip into mental problems.

8. Your work is a witch’s kitchen

Good colleagues, with whom you can understand each other and also laugh together, help you to stay healthy despite a stressful working day. But alas, if there is a lot of air in the office – then your health can be negatively influenced. It does not even have to go to bullying. A generally bad mood in the office is already sufficient for your psyche and your work ethic suffers. For employers: People who are uncomfortable in a working atmosphere often report sickness, identify less with their job and tend to quit.

9. A bad relationship with the boss

You do not have to kiss your supervisor’s feet – that would not make you feel well anyway. But getting along well with it reduces your stress level tremendously. Try to read your boss and assess his mood. Human skills like these help you to get along well with him.

10. Do not retire too early

You think about going into early retirement to make room for younger? That honors you, but when it comes to your own health, you should think again about it. At least in the US, it was found that people who quit their jobs early were more prone to bad habits such as drinking and smoking. So before you say goodbye to the world of work, check your own mental health.

When Work Makes You Sick: 10 Symptoms That Your Job Puts Your Health at Risk appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/health-risk-jobs/feed 0
How to: VR https://www.snakebytez.com/how-to-virtual-reality https://www.snakebytez.com/how-to-virtual-reality#respond Sun, 05 Aug 2018 13:20:49 +0000 http://www.snakebytez.com/?p=14994 Virtual Reality (VR) allows us to do things we did not even dream of before. Sounds great, at least in theory. In practice, VR is a pretty complex thing. Reason enough to dedicate a theme to the topic in the how-to series. It is always the same: many new ideas and many new concepts like to make […]

How to: VR appeared first on Snakebytez.”

]]>
Virtual Reality (VR) allows us to do things we did not even dream of before. Sounds great, at least in theory. In practice, VR is a pretty complex thing. Reason enough to dedicate a theme to the topic in the how-to series.

virtual-reality

It is always the same: many new ideas and many new concepts like to make sure that you throw everything together. In the case of Virtual Reality and Augmented Reality, this happens especially happily and when the topics 360 degrees and interactivity come along, the confusion is complete.  So first a small definition:

What is Virtual Reality?

The name says it all: you kidnap the user into a “virtual world”. First basic requirement: In order to create the illusion of a world, you have to represent it in 360 degrees. Without 360 degrees  no VR is possible. But this is almost the only thing in common with 360-degree videos (or photos).

Virtual Reality is more like programming a computer game than journalistic storytelling. Of course, you can and should also accommodate messages, news, content. Otherwise, VR would eventually only be a nice toy for nerds. But the way to construct such a story or virtual reality is quite different.

But what also shows: A VR project is always a teamwork. Because their specialists have to be taken for certain areas. Unless you can film, photograph, create sound effects and program very passable at the same time. Then you are welcome to do your own VR project on your own. Ok, with a bit of software, you can try yourself on rudimentary VR. If you want to be big and good, build a good team first.

Why should one make VR at all?

For many multimedia topics, there are rather vague answers to this question. In the sense of: you can, but you do not have to. When it comes to VR, the answer is much simpler and clearer: because you can do things with VR that are impossible with any other technology.

VR potentially enables the construction of literally fantastic worlds. No storytelling tool allows so much realistic and great adventure. It is also undisputed that you can get a channel and an audience that has not been reached so far. And as always in the digital world its true: Who comes early and gives himself an edge over competitors, benefits from it very long.

And why are they still doing so little?

The dark sides of VR are listed quickly. VR is an expensive, complex and complex. VR is only suitable for medium to long-term projects and can hardly be used daily or weekly. On the user side, VR requires a specific piece of equipment that makes spontaneous and mobile usage unlikely. VR glasses are usually just not easy and spontaneous, in a typical usage situation. Not to mention that good equipment is still relatively expensive. Although there are already glasses for 15 dollars, but you won’t have much fun using it. From $100 upwards are good models to have, high-end glasses may even go up to 1000 dollars.

Most VR glasses are operated in conjunction with a smartphone. If you want to dive into virtual worlds with a smartphone, you should make sure that the VR glasses are compatible with the phone.

This also gives a preliminary prognosis for the future: VR is still a long way from a real mass market. Whether it will ever be, is quite controversial. Allegedly, sales of VR glasses worldwide are set to increase by almost 60 percent by 2021 with around 100 million units (Source: International Data Commission). But that’s just a forecast, nothing more.

What do I have to consider?

To get a successful VR project going you need different skills in traditional TV production. And a lot more.

Depending on the scope of the project you need:

  • programmer
  • 3D modeler
  • Motion capture expert
  • animators
  • Surround sound expert
  • VR User Experience Designer
  • technical project manager

Do not be scared, of course, everything is smaller. This list covers virtually the largest possible extent. Still, as you can see, VR is literally a big deal.

So much for technology. But of course, there is also a lot of content, which is new and different with VR. Some examples:

  • VR means loss of control. Linear storytelling is not or only very, very limited. Let the audience explore the world in which it is located. You build the world and maybe the guide, the rest is done by the user.
  • The pace and user behavior of VR is very different compared to a TV. Some users want to look around, others will want to be guided by the story. Keep in mind that there is not one use.
  • Control the level of interactivity deliberately: with too little control, users miss the opportunity to influence their world; With too much control, the story is watered down.
  • Use interactivity in a targeted and discreet manner. A good gauge is a question with each potential use, whether the interactivity increases the experience or perhaps the story is more in the way.
  • Consider the role of the user in your VR experience. Is he a character in the story or an invisible observer?
  • With dialogues, music and sound effects you can direct the view of the users in the 360 degree environment. Spatial audio is important to guide the users.

Which platform does one produce best for?

Naturally, the question is not so easy to answer. For example, while productions for smartphones only have to choose between Android or iOS, or rather do not have to choose, VR projects have five platforms each with its own technical specifications that should be considered. Besides iOS and Android, these are still Oculus, Daydream and Steam VR.

How to: VR appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/how-to-virtual-reality/feed 0
Facebook and Instagram Are Rolling out Time Tracking Tools https://www.snakebytez.com/time-well-spent https://www.snakebytez.com/time-well-spent#respond Sat, 04 Aug 2018 03:30:36 +0000 http://www.snakebytez.com/?p=14975 As Instagram’s CEO Kevin Systrom announced in May of this year, the platform is now introducing a time tracking tool to become part of the “Time Well spent” movement founded in 2013 by ex-Googlers. Facebook should also join. Time management for positive user experiences Lately, Facebook and Instagram announced in a blog post that users on the […]

Facebook and Instagram Are Rolling out Time Tracking Tools appeared first on Snakebytez.”

]]>
As Instagram’s CEO Kevin Systrom announced in May of this year, the platform is now introducing a time tracking tool to become part of the “Time Well spent” movement founded in 2013 by ex-Googlers. Facebook should also join.

Time management for positive user experiences

Lately, Facebook and Instagram announced in a blog post that users on the platforms now have time management tools available. More specifically, it is an activity dashboard, a daily reminder, and a push message restriction feature. The tools are said to have been developed in collaboration with leading mental health professionals and organizations, academics, research, and community. Thus, the Group is the offensive to a healthier use of networks.

tools-to-manage-your-time

The functions must first be activated by the user in the respective app. In addition, you will find the button “Your activity” (Instagram) or “Your time on Facebook” in the settings.

  • Dashboard (Week Graph): The top section shows a weekly graph that graphs the daily average time spent in the app. By tapping on a bar, the user can see how much time he spent exactly on the platform that day.
  • Reminder: Below the dashboard is the reminder tool that allows users to set a timer to limit the amount of time spent on the platform every day. At the end of the timer, a pop-up will appear informing the user that he has reached the time.
  • Notification settings: In this area, the push messages can be switched off. Then no new notifications will appear on the display of the device.

Also read: How to avoid wasting time on Facebook

The users have to become active themselves

The contents and functions of the news feeds and push messages, which are tailored to the individual interests of users, have a high addictive factor and thus provide fertile ground for an unhealthy use of apps and digital media. The well thought-out design of the apps has already led in the past to persistent criticism and the resulting founding of the “Time Well spent” movement. This should help users to use digital media to a healthy extent. The fact that the Facebook group is now engaging in this debate is certainly also to be classified as part of a large PR campaign in the context of persistent criticism of the network. Here it is up to the user to proactively change something in his media usage. Because the success of the apps also depends on the deliberately chosen design, This is due to the downsizing of new content, such as mechanisms for constantly new incentives for its users. And that will hardly change in the future.

Facebook and Instagram Are Rolling out Time Tracking Tools appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/time-well-spent/feed 0
This Will Be the Revenue Model of Whatsapp https://www.snakebytez.com/whatsapp-business-api https://www.snakebytez.com/whatsapp-business-api#respond Fri, 03 Aug 2018 15:55:53 +0000 http://www.snakebytez.com/?p=14968 The moment we have been waiting for is there. WhatsApp Business is made more accessible to companies! Earlier, limited things were possible, namely setting simple welcome messages and automatic responses from the Android app. With the new WhatsApp Business API , companies can now maintain contact with their customers much easier. But beware: as a company you have the possibility to […]

This Will Be the Revenue Model of Whatsapp appeared first on Snakebytez.”

]]>
The moment we have been waiting for is there. WhatsApp Business is made more accessible to companies! Earlier, limited things were possible, namely setting simple welcome messages and automatic responses from the Android app. With the new WhatsApp Business API , companies can now maintain contact with their customers much easier. But beware: as a company you have the possibility to respond for free to messages from users for 24 hours. Do not respond within that timeframe? Then a fixed fee will be charged per message that has been answered too late. In this article, I will talk to you about the latest developments in the field of WhatsApp Business!

whatsapp-iphone

From Android app to API

WhatsApp is booming! The messaging service is currently the most popular social media platform with more than 1.5 billion monthly users . A smart move from Mark Zuckerberg, who took over the app in 2014. In January 2018, WhatsApp Business was also officially announced (only available as an Android app). A nice first step for companies that can provide easier service in this way.

The app is, however, particularly suitable for small and medium-sized businesses, as there were no possibilities for large-scale service due to the absence of a link. But that is now a thing of the past with the arrival of the API. The link will help, among other things, to send shipping confirmations, event tickets or event reminders automatically. The API also makes it possible to respond to questions that come in through customer service applications such as Zendesk, MessageBird or OBI4wan.

Small companies that fall under the 3 million users of the WhatsApp Business app can still use it for free to send answers one by one.

whatsapp-facebook

More opportunities to get in touch with customers

That sounds good! What can you do with it? Companies with the arrival of the API have more opportunities to connect with their customers via the tool. Customers can:

Request information

For example, if you need a shipping confirmation or boarding pass, leave your mobile number on the website, in an app or in the store. This allows the company to send you information via WhatsApp Business account.

Start a conversation

With a click-to-chat button, you quickly ask a question to companies. These buttons come connected to e-commerce websites and Facebook advertisements.

Get real-time support

As a company you can offer real-time support on WhatsApp, so you can quickly answer questions about products. Or can help solve a problem.

WhatsApp-Business-API

The click-to-chat advertisement on Facebook

The earnings model of WhatsApp

Facebook is eager to get money with WhatsApp. And that is not just. Facebook declined by as much as $ 120 billion in value, because sales fell 13.2 billion dollars lower than expected. The number of daily active users in Europe also fell by 3 million. Add to this the concerns about privacy and abuse of data and you have an explanation for the weakened position of the app.

For a long time it was unknown how money would be earned, but that it was high time is clear. And there was WhatsApp Business! From the beginning, it was communicated that the business app was temporarily free to use. And that in the end, it was necessary to pay for its use. And that is going to happen now. According to Techcrunch, WhatsApp is going to ask large companies for a fee per response if the first message was sent more than 24 hours ago. This would cost around five to nine cents per message.

And yes, it is inevitable that it is coming: Facebook is planning to show ads in WhatsApp. It starts limited because in the first instance they will not be shown between chat messages. You can see them in the status overview of WhatsApp. In this tab, users share updates for 24 hours – similar to Instagram Stories and Facebook stories. From 2019 you will also encounter advertisements here, such as that already happening on Instagram. I suspect it is a matter of time before you will see them in other places within the app.

Let’s start?

Can we all start right now? Not yet. Initially, the Business API will be opened to a few hundred companies, including Uber and Booking.com. Also, the API will soon be available at customer service applications, but at what time is not yet known. So just be patient!

In any case, I am enthusiastic, because with the introduction of the link WhatsApp Business will be better and more widely deployable at a business level. And also the earnings model has been well thought out. The consumer remains out of the question and can still benefit from a free app. Thanks to the ‘penalty regulation’, companies will ensure that they respond quickly to questions or complaints.

Keep full control

In addition, it is an incentive not to send too many messages (or spam), because then, of course, there has to be paid. WhatsApp also promises that users themselves keep full control over messages they receive. For example, companies may only send messages to customers who have shared their phone number with the company or with customers who start a conversation themselves. I am curious to see if WhatsApp will have better figures on the fair next year!

This Will Be the Revenue Model of Whatsapp appeared first on Snakebytez.”

]]>
https://www.snakebytez.com/whatsapp-business-api/feed 0