Search engine optimization (SEO)

Best SEO Tactics to use when your site’s traffic drops

Traffic is a must for a blog or a website and hence, rightly referred as the life line for any website. You will generally find free traffic coming from search engines like Google at your website or blogs. Losing traffic at any point of time can be called as one of the greatest pitfalls for site or blog owners. It certainly affects your products or services which your business deals with. You need to carry out a couple of things to maintain your traffic, but the moment you encounter any decline in your site’s readership then it simply means that it’s time to review your strategy. The article discusses some of such SEO techniques which can help you boost your site’s traffic again

Traffic is a must for a blog or a website and hence, rightly referred as the life line for any website. You will generally find free traffic coming from search engines like Google at your website or blogs. Losing traffic at any point of time can be called as one of the greatest pitfalls for site or blog owners. It certainly affects your products or services which your business deals with. You need to carry out a couple of things to maintain your traffic, but the moment you encounter any decline in your site’s readership then it simply means that it’s time to review your strategy. The article discusses some of such SEO techniques which can help you boost your site’s traffic again. Let’s have a look at these:

 

Avoid overreacting:

The fluctuations seen in any website is a common phenomenon, even people who do not rely on SEO strategies face some ups and downs in their sites’ rankings. Generally such changes have a very short life, hence taking any drastic step is not recommended while seeing some decline in site’s rankings. Just wait for a few weeks and you may see things coming back to your original state, Therefore, its better not to try your hands at something big. By carrying out any drastic step, you are likely to harm rather than bringing in something tangible. The right way of trying something is to rely on other options. These could include targeting on generating a loyal audience base and building links which can bring in traffic. Moreover, in such scenario building good social network can help you further in safeguarding against such issues in the coming future.

Find out the root cause:

The moment you see some disappointment in your rankings, make sure you get hold of the root cause of this issue. These changes or decline could be due to some crucial reasons including some changes taking place to your site or other people’s website and the changes taking place in the search engine algorithms. Everything happens for a reason and so does this, like for instance the changes in your site could be due to some on site and off site modifications along with the downtime. Whereas the changes taking place in other people or rival’s website could be due to addition of new pages, secondly, Google may count other’s content more relevant than theirs and lastly a weak link profile. When comes to the changes in algorithm you have two major reasons playing the game. Firstly, it’s the search engine updates (for instance the panda update) and secondly the Google dance phenomenon (with no apparent reason).

Act accordingly:

You cannot think of responding to all these situations in the same fashion as each one has its own different kind of root cause. The moment you realize the specific kind, you can think on the following action plan to tackle the issue:

· Changes to your website:

If some changes taking place in your site hampers your rank, better revert the changes. These changes could be either back linking tactics or changing your website’s structure. If you reverse these changes you can find your ranking reaching the same level after few weeks. Also, at times changing content can also work for you.

· Changes in other people’s site:

Sometime you can beat the competition while sometime you can’t. It is recommended to diverse yourself a bit instead of trying to beat any one competitor on any single keyword. Better device things on your own rather than merely copying other’s game plan.

· Changes to the algorithm:

The best way to respond to these changes is to keep updated about them through the search engines. For instance, in case of panda update, the stress was given over the quality of on-site content. People not maintaining these things are likely to be penalized.

Every site owner witnesses the traffic fluctuations which results due to a couple of reasons. You will find these things happening especially in your early days. Trying a couple of things as discussed above can aid you in reducing your problem to a great extent. Trying these SEO tactics can certainly help you in staying within the game with better rankings.

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